Posted by in Search Engine Marketing on July 6, 2013
A backlink is simply a link to your site from another site. Backlinks are also referred to as inbound links, incoming links and inward links. Having a good amount of backlinks leading to your site can do a lot for your search engine ranking. Your goal is to have numerous backlinks from authoritative sites and sites that are relevant to your site.
One way backlinks are much more effective in improving your search engine rankings than the traditional reciprocal links. A reciprocal link is when two websites trade links but this method has been somewhat abused over the years so backlinks are much more impressive. Reciprocal linking will still help your ranking if done properly but you want to work on getting powerful backlinks.
Below are ten ways to help you get more successful backlinks to help improve your search engine ranking.
1. RSS Directories – If you have an RSS feed you will want to consider submitting it to some of the top RSS Directories. Submitting to RSS directories will get your updates indexed and back linked quickly. Some of the top RSS Directories are Feedburner, Blogarama, RSS Network and Golden RSS Feed. Do a search to find many more.
2. Social Media – What list would be complete without social media? Get involved with your social sites and post relevant content. Respond to people. Comment on other posts. The more relevant content you post and the more you get involved, the more chances you have of people reposting your content resulting in a backlink to your site.
3. Forum Marketing – Get involved on message boards, discussion groups and community sites. Become a valued member. Do not just post thank you and I agree with that type posts. Be sure to offer information and resources that are really helpful to people. With every post you will have a backlink to your site included in your signature.
4. Freebies – Write an information filled report or ebook. Offer it free to all your visitors. Add a page to your site highlighting this freebie and offer people permission to post it on their site as well for their visitors. People love good freebies so this strategy could give you a considerable amount of backlinks.
5. Commenting on Blogs – Some blogs will allow you to add your link for posting comments on their content. Make these comments count so the blogger will allow them to be posted. Bloggers want good solid content and comments on their blog to attract more interaction so don’t just attempt to post one-liners.
6. Article Marketing – Write information-packed quality articles and start submitting them to authority article directories such as EzineArticles. Watch for article banks loaded with spam articles. You want your backlinks to mean something to the search engines. Write an effective resource box and add your link for a backlink people will click on.
Posted by in Internet and Businesses Online on July 1, 2013
With all of the emphasis on SEO it is easy for novice webmasters to forget about the most important aspect of their site-the user experience. After all, it doesn’t matter if you’re number one in Google if your visitors find no value on your site. SEO merely gets people to come in, your “hospitality” will determine how long they stay, and if they ever come back.
The good news about creating a positive user experience is that-unlike SEO, you don’t really need the advice of outside experts. You know what types of sites draw you in and make you want to add them to your favorites. You also know what type of sites have you quickly pressing the back button. I don’t have to explain to you why you would want to make your site the former.
Just in case you are still wondering what really makes a good site stand out from the rest, I’m going to discuss a few of the site features I find most beneficial to get visitors interested and keep them engaged.
Before a visitor reads the first word on your site they are taking in the overall design of the site to see if it grabs their interest. Does it have visual impact? Is it unique? If the site were a room would you want to hang out in it?
These are all important questions to ask about your site, and it is a good idea to have other visit and give you their honest opinions.
A Point of View
You want your visitors to be clear about what your site is trying to say within 10 seconds. If your site is about the artwork created during WWII, make sure that is made abundantly clear on your homepage. If your visitors are not sure what your site is even about why would they feel inclined to stay and explore?